Jibédé

The new Business: Conferences about Paid Content!

In Uncategorized on February 11, 2010 at 1:16 pm

Every single week there is a new conference somewhere about “the Ecosystem for Media in the Digital Age”, about “Business Models” and so on. It seems to be a great way to make money! out of people trying to find a way to make money!

Last week it was AlwaysOn OnMedia 2010 conference, where Mac Cubain (HDNet) said that Google is a digital vampire to Media. By the way, Google is becoming the new Evil Empire. (See what some Germans do to the Google Street View car drivers ! )

Next week it is Paid Content 2010 and is intended to discuss about questions that I didn’t even know they could exist :

“One area we’ll cover is less about paid content—and more about the challenges created by the expanding class of free-content distributors, or, as we call it, The Rise of Content Super-Distributors.

Content-generating machines like Demand Media, Associated Content, Mahalo, About.com—and now AOL’s new Seed.com—are fueled by the role of search as a content discovery tool and heavy doses of SEO. Is this the future for a big subsector of the content industry? Will this mass amount of content swamp the smaller scale work of traditional and new outlets and their chances for new pay models or provide a new source of inexpensive content?  How can super-distributors avoid being viewed as content farms? “

Content Super Distributors! If you didn’t realised yet that Media was in a big mess, beware! there is another Iceberg in front of the Titanic! Content Super Distributors!…

From all those conferences, Is there any new ideas in this post Ipad introduction period?
Meanwhile, the Ipad Skepticism is growing. I don’t like that. The Ipad is a real chance for publishers. If it fails, that would be dreadful.

Come on. All this is insane.

A few years ago, You could come up with a new concept for a Magazine (paper) and hire, design, launch, advertise, and more than often make a success in a matter of months. By success I mean creating revenues, profits, jobs, customer satisfaction.

IT WAS WORKING. IT WAS A GREAT BUSINESS.

And now? what have we got?

A Continent size Minefield !

Not only you STILL need  Enormous Publishing skills to survive (super good editors, art designers, production and marketing people etc…) but now you ALSO NEED to be a Multimedia super brain, able fast enough to catch up the new waves in a matter of weeks and immediately find the way to produce and to (monetize) revenues from it. Otherwise you get killed by competition as fast as in a First Person shooter Game. Nice industry, isn’it?

Gentlemen, If Steve hasn’t got a solution for us, then it’s going to be really tough.

Jibédé

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