Archive for 2010|Yearly archive page


In Uncategorized on April 3, 2010 at 6:51 pm


Ready for another Mirage?

In Analysis on February 14, 2010 at 2:14 pm

Tintin’s friends Dupond in the desert : “What about a good bath? rich idea!”

After the Ipad Introduction, the dust is slowly going to the ground .
Is the Ipad going to provide the advertising/circulation platform tool that Print Medias have been expecting for two decades?

Some are very doubtful. Read this blog :

Richard Tofel : How the iPad Could Kill Newspapers

“Thus, it has been clear, for perhaps three to five years, that any sudden conversion of all print readers to web readers, while greatly reducing costs, would reduce revenues even more, deepening losses at unprofitable papers and throwing those that remain profitable into losses—losses that would likely be impossible to reverse except through huge further expense cuts, especially in newsrooms. The downward spiral in product quality would be accelerated, likely leading to fewer readers and more cuts.

Unfortunately, nothing about the iPad, as wonderful as it looks and feels, holds out the promise of avoiding this problem. It is hard to imagine how ads delivered on an iPad could garner a price three, four, or five times that for today’s online ads. But that is what would be required for a profitable transition.

On the circulation side, things look better, but not better enough. iPod apps, the analogy on which charging for content on an iPad will likely be based, are amazingly inexpensive; many powerful apps are free, and ten dollars a year buys robust services—with Apple keeping a big cut for itself. It may be easier to charge iPad subscribers than it has been on the web, but charging them even a decent fraction of what the Times, for instance, charges print subscribers—more than $600 per year after introductory discounts have expired—seems like a pipe dream.”

Pretty scary isnt’it?

the following comments are very interesting :

“Your essay appears to assume that Newspapers aren’t already in free-fall mode. I’m afraid that the template of advertiser-driven content support that used to work in print media is over. The advertisers are not coming back, and only a few newspapers will survive, and in a much-reduced format. I think Apple, with its innovation, has the potential to help monetize content delivery with fees for subscriptions. That’s about all we can hope.”

another one:

Online advertising is actually the problem. The limitations of human vision and ad size have created a serious problem for advertisers. They can’t say much in a tiny space. If headlines or images or combinations of these are required how do you put them in front of someone? Do you compress them to the size of a matchbook cover? or elongate them into a banner? Do you make them annoying and force people to look at them by getting in their way? (…)
If you control the content, and present advertising in a non annoying way, larger (more like print), add more tools that provide more value to the advertiser, the architecture of how print works will be preserved.

this one too :

“Yeah wait as second while I abandon the 1000’s of free news sources online and fork our $3.45 a week for the NY Times Online … News Agregators baby. That’s what we should be talking about.”

Once again it appears that The Reader (the real King) wants to have access to a multitude of sources, the ability to access transversally to these sources and as long as possible to get that for free.

In that case there is not much choice for Media companies to survive.

a) go united to the Itunes ecosystem on the Ipad (and on the Web?)

b) enable reading about subjects across multiple sources (competitors) simultaniously, transversally (like in Google News or Fast Flip)

c) STOP FREE ACCESS on the Web to force users to go to the paid platform

d) involve readers into a “pay for unlimited access to multiple sources” model like in the TV industry where you access channels “collections” via subscription

That means also that there should be a very very strong position where content would not be free anymore, suddendly, meaning WHITE PAGES ! A sort of strike from the publishers against free content. The total refusal to die for free access journalism.
A real war.

It’s easy to say and not easy to do.

Otherwise another Mirage is very likely. It would be the last one for the publishing industry.

The new Business: Conferences about Paid Content!

In Uncategorized on February 11, 2010 at 1:16 pm

Every single week there is a new conference somewhere about “the Ecosystem for Media in the Digital Age”, about “Business Models” and so on. It seems to be a great way to make money! out of people trying to find a way to make money!

Last week it was AlwaysOn OnMedia 2010 conference, where Mac Cubain (HDNet) said that Google is a digital vampire to Media. By the way, Google is becoming the new Evil Empire. (See what some Germans do to the Google Street View car drivers ! )

Next week it is Paid Content 2010 and is intended to discuss about questions that I didn’t even know they could exist :

“One area we’ll cover is less about paid content—and more about the challenges created by the expanding class of free-content distributors, or, as we call it, The Rise of Content Super-Distributors.

Content-generating machines like Demand Media, Associated Content, Mahalo, About.com—and now AOL’s new Seed.com—are fueled by the role of search as a content discovery tool and heavy doses of SEO. Is this the future for a big subsector of the content industry? Will this mass amount of content swamp the smaller scale work of traditional and new outlets and their chances for new pay models or provide a new source of inexpensive content?  How can super-distributors avoid being viewed as content farms? “

Content Super Distributors! If you didn’t realised yet that Media was in a big mess, beware! there is another Iceberg in front of the Titanic! Content Super Distributors!…

From all those conferences, Is there any new ideas in this post Ipad introduction period?
Meanwhile, the Ipad Skepticism is growing. I don’t like that. The Ipad is a real chance for publishers. If it fails, that would be dreadful.

Come on. All this is insane.

A few years ago, You could come up with a new concept for a Magazine (paper) and hire, design, launch, advertise, and more than often make a success in a matter of months. By success I mean creating revenues, profits, jobs, customer satisfaction.


And now? what have we got?

A Continent size Minefield !

Not only you STILL need  Enormous Publishing skills to survive (super good editors, art designers, production and marketing people etc…) but now you ALSO NEED to be a Multimedia super brain, able fast enough to catch up the new waves in a matter of weeks and immediately find the way to produce and to (monetize) revenues from it. Otherwise you get killed by competition as fast as in a First Person shooter Game. Nice industry, isn’it?

Gentlemen, If Steve hasn’t got a solution for us, then it’s going to be really tough.


Convenience is the key for Ipad Success

In Uncategorized on February 6, 2010 at 3:30 pm

Another excellent article of Dan Lyons on his Fake Steve Jobs blog has given the best analysis after the Ipad launch.

It’s about Convenience.

“When someone buys a song on iTunes, what are they paying for? Are they paying for the song? No. They’re paying for convenience. They’re paying for the fact that it’s easy, and reliable, and for the software on their computer that lets them manage their collection. You see what I’m saying? People said we would fail at selling music because you could already get music at no cost from a zillion different pirate sites. But those people were wrong. We’ve sold 600 billion songs in the last three months alone. Why is that? Because it’s easy. Because it works. They’re paying for convenience. Do you get it? “

Convenience is the key for another Apple huge success.

Magazine and Newspaper companies needs a convenient platform that will create a successful Ecosytem that will replace the broken traditional model of print distribution. Apple will deliver it this year and will make it maintream in the next 5-10 years.

Before thinking more about this we have to place this into the history of Digital Content Publishing.

The History of Digital Content Publishing is an history of an incredible succession of failures and deceptions for the professional publishers.
It started in the 90’s with the introduction of the first Multimedia publishing process : Hypercard on Macintosh on diskettes and went on during two decades with the introductions of the CD-Rom, then the CDI, then the Online Companies (Compuserve, AOL…) then the Web.

ALL have failed in their mission to provide a successful business model for Professional Publishing.

So the (Print) Media companies are really upset about what happened.

It failed when the computer base was too small,  it failed when networks were too slow (The Worldwide Wait), it failed also when advertising was not paying enough.

And, here we are. In 2010, waiting for Apple to provide a Convenient platform and a successful Ecosystem.

During this period of 20 years, So much money, energy and hope has been burnt !
The traditional model has suffered from brain and investment drain (hype and money on the Digital side), suffered from switching habits of customers, moving to free online content as a replacement of old media.

So, Is the Ipad too little, too late?

The People on the Hudson river Plane saw help coming.

This time will it be Fast enough?

Waiting for the boats on the plane wings...


Geeks are dead. Go to the gym now!

In Analysis on January 30, 2010 at 8:51 am

Geeks are not happy.

They think the Ipad is not good enough, is missing pieces, is not what Apple should do…blablabla

Back in 1984, I remember with extreme precision what the geeks said (geeks were then the type of guys with a white blouse in front of an IBM Mainframe or a CP/M IBM PC AT). They said “This thing- the mouse- is ridiculous”, “a black and white screen with black lettering is insanity”. It’s a toy”, “IT WILL NEVER WORK” etc.. blabla

“Real men do not eat quiche”, real geeks don’t like when they cannot show their technical muscles.

It’s is all about this again. People want to protect their skills to control the machine with some sort of exclusivity over mere mortals, giving them some sort of “I’m superior” state of mind.

So they don’t like at all when something stupidly complicated becoming simple.

Ipad is the perfect start for a new type of computer experience. A computer where the computer is almost totally hidden, invisible, forgetable.

Maybe the first computer as simple as a car. just touch it and it’s ready to go to what you want to do.

Because IS IT REALLY NORMAL after all those decades to still no ne able to start a computer in a second like a car? without seing stuff being initialised and started, withous having to watch procedures that we don’t want to know about? without preferences that we do not want to know about?

Come on ! did you remember when you had to check the Oil level of your car before you started it? you wanted that forever?

The Ipad is the computer for mothers and grandmothers. period.

(read this)

In the near future it will replace everything. PC will become dinosaurs because of the complexity they expose you to.

The time of the stupidly complex personal computer is over.

Women have an advantage over men : they have a purse (to put the Ipad) and they do not play the game of showing your technical musculus.

The time when you could say “Lady, call me and I will come to your home to save your bugged down PC” is OVER, guys.

Women will not need us anymore for the car, for the drilling machine, for the PC.

that’s why the nerds are so bashy. All those “Bill Gates” looking guys that could get some sex apeal from their knowledge of computer tuning. ah ah. Go to the gym now!

Steve has saved the Media industry. period

In Uncategorized on January 27, 2010 at 7:35 pm

Tomorrow the Tablet will come

In Uncategorized on January 26, 2010 at 5:15 pm

Steve with is new baby

dale stephanos superbe illustration

What is your opinion about the coming of the Apple Tablet?

The level of hype is tremendous. The concept of tablet has been a failure for almost two decades but With Steve Jobs nothing is impossible.

Pray for the tablet

In Uncategorized on January 15, 2010 at 12:17 pm

It’ coming….


It must be coming…


What would happen if it didn’t come?

D-Day is coming!

In Technologies that change Medias on January 12, 2010 at 6:20 pm

We are living the last day of an era.

At the end of this month Apple will present its Tablet (or ISlate) that is supposed to change the world of Media.

Speculation level is amazing. Everyday brings a new flood of rumors about the Apple “God Tablet”:
All available 10 inch LCD screens produced in Asia have been bought by Apple.
The Islate is supposed to be very very good.

So everybody is holding breath.

And so what will happen?

Apple could try to sell as much as 10 millions tablet during the first year!

What will be the impact? will it be as good as necessary to make a hit on a market that doesn’t exist? will customer accept to add another tool after the Smartphone and the Laptop?

Will the people acept to pay another 1000 dollars or so to be able to consume stuff from internet?

How will the people accept to pay for content?

it’s a great moment.

Superbe cartoon

you can read these articles


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