Jibédé

Arianna Huffington is unfair

In Analysis on December 3, 2009 at 11:51 am

It started with a Clash of Titans : Arianna Huffington Vs Matthias Dopfner (Springer)

You have to watch this video. It’s the most important video of the year for the people concerned about Newspaper and magazine Publishing.

Afterwards, on the Huffington Post, Arianna Huffington detailed her views about where the Media industry is going. It’s juste amazing : It is here

I’am stuned.

How could Aggregators and search engines makes Billions (Google 30 Billions revenues this year) out of advertising online located next to pro or user generated content, and in the same time Talented Contributers should be paid none, forever? That is a shame.

To Arianna, Traditional Publishers were “asleep at the wheel”, missing the point that “Citizens Journalists” were willing to provide the (more or less) same quality of production for Free. “why someone would find it rewarding to weigh in on the issues — great and small — that interest them. For free. They don’t understand the people who contribute to Wikipedia for free, who maintain their own blogs for free, who Twitter for free, who constantly refresh and update their Facebook page for free, who want to help tell the stories of what is happening in their lives and in their communities… for free.

We cannot disagree more with that. Talent deserve to be rewarded, not only with ego satisfaction of being published for free on highly profitable platforms.

A talented Blogger, Daniel Lyons, author of the Famous “Fake Steve Jobs” blog never made money out of his huge audience.
his words: “My first epiphany occurred in August 2007, when The New York Times ran a story revealing my identity, which until then I’d kept secret. On that day more than 500,000 people hit my site—by far the biggest day I’d ever had—and through Google’s AdSense program I earned about a hundred bucks. Over the course of that entire month, in which my site was visited by 1.5 million people, I earned a whopping total of $1,039.81. Soon after this I struck an advertising deal that paid better wages. But I never made enough to quit my day job. Eventually I shut down—not for financial reasons, but because Steve Jobs appeared to be in poor health. I walked away feeling burned out and weighing 20 pounds more than when I started. I also came away with a sneaking suspicion that while blogs can do many wonderful things, generating huge amounts of money isn’t one of them.”  “(He earned a whopping .0006 cents a click)”…

Sorry Arianna, we don’t take it. Competent and Popular Contributors have been rewarded by Media companies for centuries and this cannot stop to satisfy anyone. Advertising and users have to pay so that talent can be rewarded to the extent that some can make a living out of it, as usual.

I must also say that bashing the traditionnal media companies is really like spitting on your parents faces because The Web People should realise that the Media industry made the Web industry possible. In the last 30 to 40 years, Media companies have created, pushed, financed and guided technical innovation that enabled the web to exist. One exemple : Digital image compression is an area where media companies have struggled for decades before Jpeg became mainstream. Apple itself has received enormous support from the media industry in the nineties when Desktop Publishing and digital video was started here.

You should be proud of your Old media parents instead of shouting against them.

Be fair. Don’t be Evil.

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