Jibédé

What is Publishing after all?

In Analysis on November 8, 2009 at 9:22 pm

Publishing has always been a commercial activity with several characteristics:

– ability to pay for creation of quality content by knowledge of complex subjects, investigation, quality of writing and correction cycles

knowldge of technical production tools in house

investment in expensive production tools in house

money to pay very expensive production processes including materials (paper, ink),  factories (printing and binding plants) and delivery to the Distribution Complex Grid

capacity to wait for revenues from a complex distribution process of physical goods

capacity to bear the cost of unsold products

– marketing

On the internet what’s different?

Well : only two things remains :

– ability to pay for creation of quality content by knowledge of complex subjects, investigation, quality of writing and correction cycles

– marketing

everything else has gone!
Everybody can publish!
It can be Crap or Good stuff.
The fact is that Publishing was a an activity restricted to rich companies with high and rare technical skills. A sort of very Private Club. Now it’s open to everybody!
So the BIG QUESTION is : Does Professional Publishing have enough Editorial and Marketing UNIQUE skills to compete against Non Professional Publishers ?
What a big question…


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